I help agencies and brands bring bold designs to life in Webflow, Shopify, and WordPress through clean code, smart structure, and UX-driven performance.
Collaborating with U.S. digital agencies
With a deep understanding of user psychology and hands-on front-end experience, I bridge design and engineering to transform complex user flows into intuitive, high-performing digital experiences.
My expertise in Figma prototyping, behavioral analysis, and A/B testing — combined with multi-language coding — enables me to build solutions that align real user behavior with measurable business results.
By bridging UX strategy and front-end development, I streamlined the project from research to production — enhancing usability, performance, and conversion rates.
Project Lead, UX/UI Designer, Webflow Developer
Defined key purchase paths through UX research and information architecture.
Developed interactive prototypes in Figma and built them in Webflow using custom CMS structures and A/B validation.
Increased engagement by 40% and boosted conversions by 270% compared to the previous website.
Accelerated delivery by integrating design and development under a unified workflow.
Go to live website
To modernize the brand’s online presence, I redesigned and rebuilt the homepage on WordPress using Elementor, GSAP animations, and custom-coded sections focused on usability and SEO performance.
UX/UI Designer, WordPress Developer
Analyzed user behavior and identified pain points in homepage navigation and visual hierarchy.
Implemented the new layout using Elementor with GSAP-driven animations and optimized content structure for better user flow.
Improved traffic distribution across service pages and strengthened first-impression credibility with potential clients.
Go to live website
By combining UX strategy, content architecture, and full-code development with a Headless CMS, I delivered a scalable and high-performance digital presence that balanced depth and clarity.
Project Lead, UX/UI Designer, Copywriter, Front-End Developer
Designed high-fidelity layouts, authored brand-aligned copy, and developed a modular front-end integrated with Cockpit Headless CMS for dynamic content management.
Optimized performance and scalability through reusable components and a clean, lightweight architecture.
Created a platform that effectively showcases the client’s ventures and thought leadership, improving engagement and simplifying content updates through a flexible headless structure.
Go to live website
By merging UX strategy with custom Liquid development, I built a scalable and accessible eCommerce that balances usability with conversion-focused design.
UX/UI Designer, Shopify Developer
Redesigned site architecture and high-fidelity layouts in Figma for improved accessibility and navigation.
Developed custom Shopify templates with Liquid and JavaScript, integrating dynamic metafields for scalable content.
Delivered a maintainable, high-performing storefront that enhanced user flow and increased conversions while reducing design–dev friction.
Go to live website
By combining UX strategy with custom Twig development, I built a tailored eCommerce experience that enhanced usability, visual appeal, and performance across devices.
Project Lead, UX Researcher, UX/UI Designer, Front-End Developer
Led user and market research to uncover behavioral patterns and friction points across the funnel.
Created responsive Figma prototypes and implemented them using Tray’s Twig-based framework—customizing all visual aspects.
Boosted the conversion rate from 1.6% to 3.7% within three months after launch, achieving break-even in six months.
Reduced design–development cycles through direct implementation, allowing for faster iteration and more precise UX execution.
Go to live website
Hello! I’m Henrique, a UX Engineer focused on bridging design and development to create digital experiences that are both intuitive and technically refined.
My career began in front-end development, where I learned to translate design concepts into responsive, high-performing websites. Over time, I deepened my expertise in UX strategy, combining user research, prototyping, and performance optimization to craft solutions that align user behavior with business goals.
With almost 7 years of experience collaborating with agencies and brands across Brazil and the U.S., I bring a balanced approach — where usability, accessibility, and scalability meet modern development.
Driven by a passion for thoughtful design and efficient execution, I aim to help teams build web experiences that not only look great but perform beautifully in the real world.
I’m thankful for every client who’s trusted me to bring their ideas to life through thoughtful design and development.
Please note: the testimonials below were translated from Portuguese to ensure accessibility for all readers.
Salvador Maccarone Neto
Director of Business Development at Agrocorsi Indústria e Comércio de Fosfato Bicálcico Ltda.
“I recommend him to anyone with great satisfaction. Henrique is a professional who has AUTHORITY in what he does, he is EFFICIENT and HIGHLY QUALIFIED in his skills, and he has my total recognition for his merit. In addition to having extensive experience in various projects, he builds his projects (as if they were for himself) and evidently in accordance with the client's interests, in a serious, transparent, and very responsible manner.”
Italo Santana Santos
Owner of Best Caça Vazamentos, Rayo Caça Vazamentos and Casa do Vazamento
“Henrique demonstrated a high level of professionalism and commitment, consistently meeting deadlines and exceeding our expectations.”
Valério Pedroso Gonçalves
Founder of OSC 360°, Instituto Contexto Social, and various other Civil Society Organizations, and holds a Master's degree in Law
“Innovative design, meets established deadlines, and performs the service with commitment!”
Paulo Albino Cabral
Owner of AJATO Caça Vazamentos
“Henrique has been instrumental in transforming our website with his innovative design and expert knowledge in UX. His ability to understand and deliver on our needs while ensuring the site is both visually appealing and functionally seamless is commendable. It's rare to come across a web designer who not only delivers exceptional quality but also deeply cares about the client's objectives. We highly recommend Henrique to any business seeking to enhance their digital presence.”